Connecting Industries Worldwide

B2B Marketing Expo opening in March

The B2B Marketing Expo will be opening its doors at the London ExCeL this month! That’s right, Europe’s greatest marketing event is very nearly here, and there is no better time to start planning those unmissable seminars into your schedule!

The show will have an unbelievable array of seminars on offer, all brought to you by some of the biggest names in the marketing industry! Not only do these sessions allow you to gain a truly unique insight into what is taking over the marketing sector, but they also present an unmissable opportunity to immerse yourself within the industry and get a headstart on the innovations that are just around the corner!

The key topics throughout the show include marketing technology, content marketing, and marketing strategy.

Scott Brinker, VP Platform Ecosystem at Hubspot will distil “The New Rules of Marketing Technology & Operations”, embraced by best-in-class marketing teams for centralisation, automation, decentralisation, humanisation, and continuous change. These might sound paradoxical, but that’s where the magic of modern marketing operations happens.

Grant Munro, SVPr at Shutterstock, will deliver a “Targeting the World: Scaling Visual Content Marketing” session where visitors can discover tools and strategies adopted by major brands to create successful, brand marketing campaigns. Microtargeting with singular messaging has become the new norm for marketing campaigns, however today one-size-fits-all messaging is not effective when speaking to a global audience. Yet targeting customers on a customised and local level is a resource-heavy task.

Andrea Clatworthy, Head of ABM at Fujitsu, will hold an “ABM – What It Is & How to Do It in B2B Services” session. Fujitsu has been using ABM as a key part of its marketing strategy for several years, with demonstrable results. In this session, learn how they do it, how they integrate with sales and the pitfalls to avoid.

Your free ticket to the B2B Marketing Expo will also give you unprecedented access to the Marketing Technology Expo, Sales Innovation Expo and Call and Contact Centre Expo; with a combined lineup of 1,000 cutting-edge exhibitors, 500 educational speakers and 200 interactive masterclasses, this is going to be a show like no other.

So what more could you need to succeed? Head over to the website or grab your FREE ticket now, this is THE event to be part of this year.