Mercedes Benz Vans launches first fully connected van
Mercedes‑Benz has celebrated the world premiere of the latest generation of its successful Sprinter model. With the new edition of the bestseller, Mercedes‑Benz Vans now marks the start of the digital age in this vehicle segment.
As the first fully connected integral system solution, the third generation of the Sprinter demonstrates the development of the division from purely a vehicle manufacturer into a provider of complete transport and mobility solutions. With new connectivity services, electric drive and individual hardware solutions for the cargo space, the large van will make customers' business in a connected world significantly more efficient.
Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes‑Benz Cars, Wilfried Porth, Member of the Board of Management for Human Resources and Director of Labour Relations and Mercedes‑Benz Vans of Daimler AG, and Volker Mornhinweg, Head of Mercedes‑Benz Vans, presented the new flagship van of the brand bearing the three‑pointed star to approximately 250 international journalists at a logistics centre in Duisburg docks.
Dr Zetsche said: “More than 20 years ago, the Sprinter established the segment that bears its name today. Since then, it has set new benchmarks for large vans through innovation time and again. No wonder it’s one of the bestsellers in Daimler's portfolio.
"We are investing some €2.5 billion around the globe in the new Sprinter's development, its worldwide production network, and sales and after-sales."
The current model of the Sprinter has been on the market since 2006. The new Sprinter is available for order now and will be launched in the European market starting in June 2018. The other markets will follow gradually. With an attractive price level starting in Germany at 19,990 euros (excluding VAT) for the entry-level version with front-wheel drive, the new Sprinter offers every customer a model tailored precisely to his or her needs.
Mr Mornhinweg commented: “As a world van, the Sprinter is on the roads in over 130 countries and has now been sold more than 3.4 million times. It has also fully lived up to its reputation as a bestseller in its last year of the current model: In total, we sold about 200,500 Sprinter vans worldwide in 2017 – more than ever before.
"Our new Sprinter is the first van of a new type – a fully connected integral system solution. We have made it even better with regard to its traditional strengths and have supplemented it with intelligent products and services. This makes the Sprinter an integral part of the value chain. So, we are unlocking a new dimension in terms of efficiency, flexibility, connectivity and profitability for our customers. And we are doing it precisely tailored to each particular industry.”