Connecting Industries Worldwide

Let’s paint the future together - the AkzoNobel start-up challenge begins

The first edition of Paint the Future - the AkzoNobel start-up challenge is now open and ready to discover new and revolutionary solutions that will accelerate innovation in the world of paints and coatings.

The challenge connects bright minds and promising solutions from across the globe with AkzoNobel’s expertise, global scale and resources. Innovators, challenge teams, institutions and industry experts will work together to enhance the submitted ideas, forming a truly collaborative ecosystem.

Spearheaded by the company’s Chief Technology Officer Klaas Kruithof, Paint the Future offers winners the opportunity to accelerate commercialisation of their solution.

“We can’t wait to see what exciting developments this collaborative experience brings to the paints and coatings industry,” says AkzoNobel CEO, Thierry Vanlancker. “We’re driven to create value for our customers, passionate about what we do and always looking ahead. Now, we’re looking to go even further, painting the future together with the world’s coolest innovators.”

Adds Kruithof: “Paints and coatings is a dynamic, technology-driven industry. We know the future lies in working with others and being open to cross-industry solutions. Exploring the new technology frontier, we will be able to introduce new features, improved products and more ways to delight our customers - and accelerate some truly exciting innovations.”

Launched in partnership with KPMG, the challenge focuses on five key areas: Smart application; Enhanced functionality; Circular solutions; Life science infusion; and Predictable performance

Register at to join the platform, submit solutions and contribute industry expertise as part of the community. More information about the challenge, this year’s five themes and submission process are also available in greater detail on the website.

The deadline for new submissions is 1st March 2019, and participants on the platform will continue to explore, discuss and enrich ideas until 12th March, after which AkzoNobel experts will select finalists to participate in the finals event in Amsterdam 14th – 16th May. Shortly thereafter, the company will begin working with winners on sustainable business opportunities.