Batman brought to life with mixed reality experience
AT&T, Ericsson, Intel and Warner Bros. with DC will collaborate to use innovative 5G technology, coupled with edge computing, to provide MWC19 visitors with an opportunity to virtually explore a location-based mixed-reality experience.
During the demonstration, combining virtual and augmented reality, visitors will see how Batman defeats DC Super-Villain The Scarecrow in an action-packed immersive experience using a digital model of their encounter. The demonstration will be available in both the Ericsson booth and Intel booth in Fira de Barcelona.
Advancements in augmented and virtual reality have been pushing more interactive and engaging forms of media and entertainment. The consumer mixed-reality experience has historically been limited by being tethered, but this experience will allow users to interact in the environment while being mobile. The experience demonstrates a way forward for lightweight mixed reality devices.
The demonstrations at MWC19 Barcelona build upon a proof-of-concept demonstration conducted in December 2018 on the University of Southern California campus in Los Angeles, California. Working with the USC School of Cinematic Arts, the companies provided students with an opportunity to experience a context-aware, mixed-reality experience designed by USC’s Mobile and Environmental Media Lab, powered by 5G and edge computing.
“5G will change how we create and engage with entertainment, making it possible to virtually transport into new worlds of imagination and possibility,” said Barbara Roden, Vice President of Network Experiences, AT&T.
“At Warner Bros., we look forward to continuing to explore the power of 5G to deliver high-quality location-based entertainment experiences to our fans,” said Justin Herz, Executive Vice President, Digital Product, Platform and Strategy, Warner Bros. Entertainment.
“It is by working closely with partners who are leaders in 5G that we can develop compelling immersive user experiences that will break through to a mass audience and bring our most iconic characters, such as DC’s Batman and The Scarecrow, to life.”
“The low latency of 5G in combination with distributed cloud unlocks a world of possibilities in mixed reality, allowing for a more realistic and immersive entertainment experience,” said Kevin Zvokel, Vice President, Networks, Ericsson North America.
“Working in collaboration with other innovative companies on this project, Ericsson is able to take visitors on an exciting journey with DC’s Super Heroes and Super-Villains, showcasing just what the technology means for the future of entertainment.”
“With 5G, immersive experiences are going to be the norm for entertainment brands, with new business models that build fan loyalty and engagement in a memorable way,” said Lynn Comp, Vice President, Data Center Group, and General Manager, Visual Cloud Division, Network Platforms Group, Intel.
“Intel helps service providers by providing a flexible platform based on agile cloud architecture and advanced 5G networks to enable next-generation mixed reality solutions such as this.”
This ongoing collaboration showcases how 5G capabilities such as low latency and high bandwidth combined with the speed and scalability of data-centric technologies can provide a faster network and the flexibility for enabling an enhanced, multi-user mixed-reality experience.