Connecting Industries Worldwide

Paper and paperboard markets: Digitalisation is fundamentally impacting the paper industry

The digital transformation of society is posing a strong threat to graphic paper usage but benefiting the packaging sector through new ways of trade.

Online shopping is growing at double digits and creating a welcome boost for the global packaging board industry.At the same time, the global graphic paper market is declining at 2-3% per year mainly due to substitution by digital technology. For example, e-invoicing is growing at about 20% per year in the west while major boost in the emerging markets is just about to come.

The paper industry is transforming – paper firms in emerging Asia are growing, while many of the largest North American, European and Japanese companies have reduced in size. Overall industry concentration has not changed much since the turn of the decade, but companies have become far more home-region oriented and thereby focused on their core strength areas. The packaging sector has remained attractive for private equity, which has kept the industry concentration relatively stable over the last 7-8 years. The fast growth of tissue segment has paved the way for new entries, slowing down industry concentration especially in emerging market regions.

Pöyry’s new insights study “Paper Markets up to 2030” looks at the driving forces of paper industry, such as:
What will be the impact of the digital transformation of society be on the paper and paperboard demand in the upcoming 10-15 years?
Will sustainability be playing a more important role than costs?

How are the turbulence in the graphic paper industry and resulting repurposing of paper machines going to change the market balances in the packaging board industry?
The study aims to cast light on the most recently emerged and foreseeable market and competition factors that are instrumental in determining the strategic orientation of paper industry firms all over the world. With a global scope, the study provides demand forecasts from 2016 through 2030 for ten product areas and about 80 countries or country groups.

Each product area section presents condensed market insights for example in terms of end use trends, demand prospects, industry structure, production trends, trade flows and trade balances.