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Topgolf transforms face of large-venue entertainment with LG commercial displays

The global sports and entertainment community Topgolf Entertainment Group is enhancing the entertainment experience for millions of patrons with the installation of more than 10,000 advanced commercial displays from LG Electronics in more than 50 Topgolf venues in the United States.

In one of the world’s biggest and most impactful integrations of digital signage technology, key technology partners brought to life a flexible new platform that is changing the face of automated technology in large entertainment venues.

To transition Topgolf venues worldwide from simple consumer TVs to immersive commercial displays, LG Business Solutions USA joined forces with AV control software leader SAVI Controls and Topgolf’s systems integrator Diem Digital.

Complementing the advanced LG screens is a new solution called SAVI Canvas, which gives Topgolf a unique tri-pane video solution to display broadcast and satellite programs, Topgolf TV, marketing messaging and custom content from its gaming systems, including Toptracer.

The system combines the power of SAVI with LG’s award-winning webOS platform to enable Topgolf to control, manage and deliver content to displays over a single network cable. Integration of the LG displays and SAVI Canvas enables Topgolf to manage displays remotely, significantly reduce the failure rate of previous consumer displays and decrease the amount of labour time required for support.

“This is a game-changer for the digital experience at Topgolf venues,” said Topgolf Chief Technology Officer Andrew Macaulay. “Our special blend of technology and entertainment connects communities of fans, allowing them to experience the best our technology has to offer. This platform will enable Topgolf to meet business goals while also achieving high standards of performance and aesthetics.”

Enhancements like this tie back to Topgolf’s overall goal of creating moments that matter for guests with the best entertainment options, said Mr Macaulay, adding: “Topgolf continues to expand to new games that are currently in beta testing and development thanks to the innovation brought about collectively by LG, SAVI Controls and others.”