Jurassic Doritos in partnership with Jurassic World: Fallen Kingdom
In an "experiment" gone horribly right, Doritos have become dinosaur-sized to create the world's largest Doritos: Jurassic Doritos.
Through a collaboration with Universal Pictures and Amblin Entertainment's Jurassic World: Fallen Kingdom, Doritos, one of the marquee brands from PepsiCo's Frito-Lay division, has a big surprise for its fans — one of dinosauric proportions.
Ahead of the film's domestic release on June 22, Doritos has brought to life what some have only imagined — a snack as bold and intimidating as the most astonishing dinosaurs created by Dr Henry Wu (played by BD Wong). As the visionary mind behind the Indoraptor, Dr Wu is no newcomer to the creation of scientific breakthroughs. In his latest endeavour, Dr Wu, the story goes, has merged Doritos and dinosaur DNA to create limited-edition Jurassic Doritos — massive chips available in the iconic Nacho Cheese flavour. The giant chips — almost 18 times the size of an ordinary Doritos tortilla chip — will hatch from dinosaur eggs, shipped in Jurassic World: Fallen Kingdom prop-replica crates.
In an exclusive Doritos-produced trailer, BD Wong, tongue-in-cheek and channelling his character Dr Wu, said, "I was right. The Doritos and dinosaur DNA are completely integrated," as he tries to prevent his overeager lab assistant from devouring the first successfully hatched Jurassic Doritos chip. Click here to view the full trailer.
For a chance to adopt a Jurassic Doritos chip, fans can tweet @Doritos with #JurassicDoritos #entry…before they go extinct. Fans can also adopt one of the extremely rare Jurassic Doritos by bidding in an auction on JurassicDoritos.com starting now and ending on June 21. The entire winning bid will go to the American Red Cross to help people affected by the volcanic events in Hawaii, where many scenes from the Jurassic World films were shot.
The partnership extends further with seven flavours of specially marked Doritos with custom Jurassic World: Fallen Kingdom packaging and a Jurassic-themed interactive website. Consumers can enter on-pack codes at doritos.com to explore a digital Isla Nublar and rescue dinosaurs. More plays unlock more of the island and additional premium prizes. Five lucky players will win a grand prize trip to Costa Rica. Fans can purchase the custom bags in-store or on Amazon.com/Doritos or Walmart.com while supplies last.
"The Jurassic World series is bold and exciting, similar to what we strive to bring our fans through Doritos snacks," said Rachel Ferdinando, vice president of marketing, Frito-Lay North America. "This collaboration across film entertainment, the limited-edition Jurassic Doritos and an immersive digital engagement will give fans a new and awesome way to experience Doritos snacks."