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YQ by Yoplait™ introduces a ‘Smarter, Not Sweeter’ philosophy

Smarter, not sweeter. That’s the philosophy behind YQ by Yoplait™, a new yoghurt made with ultra-filtered milk that delivers big on protein with an intentionally less sweet taste.

YQ by Yoplait™ Plain brings the yoghurt category a new 1-gram-sugar-per-serving option while packing 17 grams of protein in each 5.3oz serving. The flavoured varieties deliver 9 grams of sugar — 40% less than the leading Greek low-fat yoghurt – and are lightly sweetened with just the right amount of cane sugar, real fruit and natural flavours. Flavoured varieties also deliver 15 grams of protein per 5.3oz serving and are available in Coconut, Peach, Mango, Lime, Strawberry, Blueberry and Vanilla. Plain and Vanilla are also available in 26oz tubs.

“We talked to thousands of people to really understand what they were missing from the yoghurt aisle. We heard loud and clear the need for a smart snack option – something made with simple ingredients, less sugar and higher protein,” said Doug Martin, vice president of marketing for Yoplait USA. “What we’ve been able to accomplish with YQ by Yoplait delivers on this desire. Through our use of simple ingredients, ultra-filtered milk and active cultures, we’ve created a protein-packed, less sweet flavour profile with a thick, smooth, extra creamy texture. It’s unlike anything that exists in the yoghurt aisle today.”

YQ by Yoplait™ starts with ultra-filtered milk, which is milk that has been filtered to concentrate the amount of protein while removing much of the milk’s sugar, or lactose. Lactose is a naturally occurring sugar that adds virtually no sweetness. The ultra-filtered milk is then combined with active cultures and goes through a special churning technique, perfected by Yoplait in France. The result is a differential nutritional profile without the tart tang or chalky aftertaste of Greek-style yoghurts.

Last year Yoplait introduced an entirely new segment of the yoghurt category in the U.S. — “simply better” — with Oui® by Yoplait®. This French-style yoghurt made with simple ingredients has quickly grown to become one of the biggest launches in the category in recent years. Yoplait continues to be at the forefront of building the “simply better” segment of the U.S. yoghurt category with its latest addition, YQ by Yoplait™.

YQ by Yoplait™ is also gluten-free, 99% lactose-free and contains no artificial preservatives, no artificial flavours and no colours from artificial sources. It can be eaten alone as a snack, blended with fruit in a smoothie or as an ingredient in many recipes.

YQ by Yoplait™ will be available in major grocery and retail stores nationwide beginning in late June. The suggested retail price for all 5.3oz cups is $1.49, while the 26oz tubs are $4.99.