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Launch of LG’s long-awaited rollable OLED TV marks turning point in TV history

LG has announced the launch of the world’s first rollable TV, the LG SIGNATURE OLED R, in South Korea at seven premium consumer electronics stores located in major centres throughout the country.

LG SIGNATURE OLED R boasts a liquid smooth 65-inch flexible OLED display that leverages self-lighting pixel technology and individual dimming control to deliver supreme picture quality.

Beyond the advanced hardware, the new TV represents LG’s unrivalled ability to innovate and create new possibilities that directly contribute to consumer benefits.

The R in the name not only signifies that the TV is rollable but that the TV is also revolutionary in the home entertainment space, redefining the relationship between a TV that can disappear from view at the touch of a button and the surrounding space.

LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on.

“The seamless marriage of technological and design innovation demonstrated in LG SIGNATURE OLED R is an unprecedented feat that genuinely deserves to be called a work of art,” said Park Hyoung-sei, President of LG Home Entertainment Company.