As the long-standing official partner of the French Open tennis tournament for the 38th consecutive year, Peugeot will be providing transportation for the players, VIPs and officials with a fleet of 100% electric vehicles for the first time in 2021.
Peugeot is making the French Open the first sporting event of its kind in the world to be associated with completely electrified mobility.
Two-thirds of the fleet of 162 Peugeot vehicles at Roland-Garros is made up of rechargeable hybrid models, and one-third of purely electric models, and has an exceptionally low carbon footprint: the average CO2 emissions per vehicle, at only 22.7g per kilometre, are 7.5 times lower than in 2019.
This substantial reduction in emissions demonstrates Peugeot’s desire to make a significant contribution to protecting the air quality of the Porte d’Auteuil area. It also demonstrates the wealth of the Peugeot range in terms of eco-responsible vehicles with low CO2 emissions.
The Paris Grand Slam tournament will also be an opportunity for Peugeot to showcase, in front of the cameras and a worldwide audience, its new brand identity, which is characterised by a redesigned logo as well as its new technological showcase, the 508 Peugeot Sport Engineered.
As for Novak Djokovic, the world’s number one ATP player and Peugeot ambassador, he will wear the brand’s name on his polo shirt throughout his matches on the clay court at Roland-Garros.