Peugeot Sport and Jack & Jones Combine their technologies in endurance

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Peugeot Sport is delighted to announce a new partnership with global clothing brand Jack & Jones. As official supplier of teamwear to Peugeot Sport’s FIA World Endurance Championship programme, the Danish fashion house will be associated with the automotive and motorsport brand at the advent of its return to top level endurance racing with the Peugeot 9X8 Hypercar.

Jack & Jones, founded 30 years ago and still family-owned, and Peugeot Sport have entered into this partnership as they share fundamental corporate values: Jack & Jones innovative approach to fashion, its performance, quality and high-tech design, production and testing processes correspond perfectly to the challenging high-tech environment of Peugeot Sport’s new endurance programme.

The brand’s teamwear products were recently seen as the official apparel of the Danish Olympics team with a high quality range of technical fabrics which provided comfort, style and durability for all shapes and sizes. A key element of Jack & Jones‘ production philosophy is sustainability and this was one of many synergies which aligned with Peugeot’s strategy of efficiency and delivery of responsible performance.

At a recent visit by Peugeot Sport to Denmark, a new collection was jointly developed with an extremely innovative take on Jack & Jones products. The aim is to create a true link between the brands through innovation and technical collaborative interactions; Jack & Jones’ quality control laboratory being one of the most advanced in the fashion industry and comparable to a QC department in motor racing.

Cutting-edge design, engineering, construction and a continuous quest for improvement were all additional factors from a key player in an industry which moves almost as fast as motor sport.

Jack & Jones is a young and trendy mainstream brand with a very high quality level, allowing Peugeot Sport to speak to a young and trendy target group, while Jack & Jones benefits from the long-standing, high-quality image of the Peugeot brand with its distinctive design values.

Anders Gam, Brand Director for Jack & Jones said: “We’re happy to join forces with a strong brand like Peugeot, as we possess many similar strengths in form of quality and dynamic innovation within our businesses.”

Olivier Jansonnie, Technical Director of Peugeot Sport said: “In endurance racing today, we have a duty to produce a racing car which is not only technologically excellent, innovative, reliable and performant but also one which fits in with our values of quality, sustainability and economy.

“We are very happy to begin this new chapter of our racing journey with Jack & Jones who mirror these same values in their own business.”